Value-Driven
Data
Translate data into monetary value for your business with this strategic guide.
Now available in paperback internationally.
Get your copy
Unlock real business value through data.
This book is a no-nonsense account of what it takes to unlock data value. Told through a combination of professional experiences and real-life case studies, it explains how data stakeholders can leverage value-driven opportunities for themselves, their organizations and society at large.
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What people are saying...
Value Driven Data cuts through the rumours and hearsay with real-life, no-nonsense examples of creating a data vision and value in practice.
Graeme McDermott
CDO @ Tempcover
Value-Driven Data is a timely and practical guide to support us all with the challenge of unlocking and measuring the value of data.
Dr Johanna Hutchinson
CDO @ BAE Systems
Offers a combination of deep knowledge and practical value for leaders guiding organisations through the responsible use of data. I hope his shared knowledge will reach data professionals around the world and contribute to their success.
Simone Steel
CDAO @ Enterprise Data Platforms
Value-Driven Data provides a comprehensive framework for developing a data vision that aligns with the overall strategy of an organisation.
Rowland Agidee
CAO @ University Hospitals of Derby
Business Leaders, whilst interested, do not really care how we as data professionals do it. Influencing top line, cost avoidance and bottom line are central to 99.9% of business strategies and so should also be the main focus when creating data strategies.
Sam Richmond
Head of Data @ The Go-Ahead Group
Edosa has masterfully stitched together a collection of great examples with a set of tangible principles to guide readers on how to enhance their potential with data.
Mona Soni
Head of Data @ The Go-Ahead Group
Edosa has masterfully stitched together a collection of great examples with a set of tangible principles to guide readers on how to enhance their potential with data.
Stylianos Taxidis
Data & Technology Manager @ EY
Edosa brings his experience and expertise together to remind us all of how expressing data value is fundamental to data driven transformation.
JC Lionti
CDO @ Mizuho
Edosa has done terrific work in producing this masterpiece!
Ram Kumar
Data & Technology Manager @ EY
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About Value-Driven Data
Introduction
Edosa Odaro’s Value-Driven Data is a strategic, pragmatic guide to unlocking real business value through data - structured around three core pillars: vision, obstacles, and value. Here's how it breaks down:
Part 1
📌 Vision
Understand and define a clear “data vision” - what meaningful goals you're aiming to achieve with data. Odaro emphasises that data initiatives need purpose, no matter how big or small. This alignment with business strategy ensures relevance and impact.
Part 2
🚧 Obstacles
Identify and address the common barriers - whether technical, cultural, or organisational - that prevent execution. Odaro dedicates several chapters to dissecting these challenges and guiding readers on how to navigate them.
Part 3
💡 Value
Pinpoint, quantify, and communicate the tangible value of data initiatives. Through real-world case studies and frameworks, the book helps data leaders articulate ROI - whether it's top-line growth, cost efficiency, or innovation.
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About The Author
Edosa Odaro
Edosa Odaro is an AI and data transformation leader who has helped countless international organisations deliver significant impact through data analytics, transformation strategy and intelligent interventions. He is a former Chief Data and Analytics Officer and is on the board for the UK's National Institute for Health Data Science (HDR UK). Odaro has been named a Financial Times Top 100 Most Influential Leader and one of the UK's 30 Most Influential Black Leaders in FinTech.
Value-Driven Data explores how organizations can understand their problems and come up with better solutions, aligning data storytelling with business needs. The book offers actionable strategies for effective data value implementation, including methods for tackling obstacles and incentivizing change.
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